The Royal Wedding William & Kate
www.theroyalweddingwilliamkate.com | eCommerce
Design, build, development, management and optimisation of a high profile website to celebrate the Royal Wedding of Prince William and Catherine Middleton
The Royal Wedding William Kate website was created in response to the announcement of the Royal Wedding of Prince William and Catherine Middleton.
The aim of the website is to provide the general public with access to a wide variety of ‘unofficial’ Royal Wedding information, news, gossip and merchandise, both through the site and its connected social media feeds.
The site, which at times, receives thousands of visitors per day, is a magazine-styled web site and a popular destination for anyone interested in the Royal Wedding and the Royal Family. The site generally ranks No 1 in Google and other major browsers for high traffic keyword terms such as Royal Wedding, The Royal Wedding and Royal Wedding 2011.
Igniyte Limited has been instrumental in the design, build, development and optimisation of the website. Igniyte is responsible for writing the website content, ensuring that the relevant keywords appear in the correct density throughout the text, and for on-site search engine optimisation and link building, which ensures the site consistently ranks highly.
In the run up to, during and in the period after the Royal Wedding April 2011, the traffic to the website was extremely impressive and doubled approximately every 10 days. It received an average of 10,000 unique visitors per day / 300,000 unique visitors per month, with 50,000 impressions per day / 1.5 million impressions per month. At its peak, the level of traffic reached 100,000 unique visitors per day and 0.5 million impressions per day.
The website boasts a fantastic visitor profile with the majority of visits coming from the UK, USA and Canada, and regular visits from 178 countries across the globe. During the wedding celebrations The Royal Wedding William Kate website attracted the attention of the International media including many high profile publications and TV channels.
The site continues to operate as a main supplier and provider of Royal related merchandise, news and gossip.