The growth of the Internet, social media, review sites and online forums has had a fundame…
Following a crisis, repairing your personal and professional reputation can be a daunting prospect. Igniyte can help you
In today’s world online reputation management is essential. The Internet, and more specifically what people say about you online, is perhaps the single biggest influence on your success. This is true for businesses and brands of all sizes and sectors around the world. Furthermore it also affects you personally and professionally.
Online reputation management works to counter, weaken or eliminate negative material online and promote the positive, so that when people search for you online they see you in the best possible light.
Search engines, such as Google, Bing and others, don’t care about your reputation. They don’t filter results based on what’s negative and positive, but rather on relevance and popularity.
Which is why online reputation management is especially relevant. Taking control of your online presence enables you to present the best possible image of your business to the online community. As an individual you’ll also control what people see when they search for you, and help prospective customers notice you before your competitors. It also protects your brand from any unwanted negative content online. How? The positive profiles and content make it harder for negatives to rank in the first few pages of Google.
Because our approach to online reputation management is organic, rather than automated, our clients’ reputation strategies last as Google’s algorithms change over time.
The more search engine results you ‘own’ on the first two pages of an online search the better. This enables you to control what people see. As well as your website, you want them to see positive reviews, social media, profiles and PR.
A study conducted by Chitika reveals that the first page of a Google search for your firm’s name attracts 91.5% of traffic from an average search.
Credibility, trust, profit and attracting talent are all linked to your search results.
People search people, whether they’re looking for a potential new hire or want to know more before choosing to do business with you. They’ll check out your social media and professional profiles and notice if you’ve been in the news. What people see in the first 2 pages of an online search is what forms their opinion of you. Google yourself, do you like what you see? It is true and fair?
An Igniyte Online Reputation Audit is the first step in improving your personal or professional reputation. Understand your current online reputation, evaluate any online content, PR and social media activity and get recommendations for improvement
An Igniyte Online Reputation Audit is the first step in improving your business or brand reputation. We will help you to understand your current online reputation, evaluate your activity and its effectiveness, identify key influencers and make recommendations for improving your online reputation.
Speak with Simon our online reputation management expert, in complete confidence.