The growth of the Internet, social media, review sites and online forums has had a fundame…
A bespoke month-by-month plan to improve your business, brand or personal or professional online reputation
In today’s world, online reputation management is essential. The Internet, and more specifically what people say about you online, is perhaps the single biggest influence on the success of you, your business and brand. This is true for businesses and brands of all sizes and sectors around the world.
Online reputation management works to counter, weaken or eliminate negative material online and generate and promote the positive, so that when people search for you online they see you in the best possible light.
Search engines, such as Google, Bing and others, don’t care about your reputation. They don’t filter results based on what’s negative and positive, but rather on relevance and popularity. This is why online reputation management is especially relevant.
Taking control of your online presence enables you to present the best possible image of your business, brand or senior figures to the online community. As an individual you’ll also control what people see when they search for you, and for businesses, you’ll help prospective customers notice you before your competitors and convert them into sales. It also protects your brand from any unwanted negative content online. How? The positive profiles and content make it harder for negatives to rank in the first few pages of Google.
Because our approach to online reputation management is organic and bespoke, rather than automated, our clients’ reputation strategies last as Google’s algorithms change over time.
The more search engine results you ‘own’ on the first two pages of an online search the better. Why? Because it enables you to control what people see and influence their decision-making process. As well as your website, you want them to see positive reviews (which are very important for trust and credibility), social media, profiles and PR.
A study conducted by Chitika reveals that the first page of a Google search for your firm’s name attracts 91.5% of traffic from an average search.
Credibility, trust, profit and attracting talent are all linked to your search results.
People search people, whether they’re looking for a potential new hire, or want to know more about you before choosing to do business with you. They’ll check out your social media and professional profiles and notice if you’ve been in the news. What people see in the first 2 pages of an online search is what shapes their opinion of you. Google yourself, do you like what you see? It is true and fair?
An Igniyte Online Reputation Audit is the first step in improving your personal or professional reputation. Understand your current online reputation, evaluate any online content, PR and social media activity and get recommendations for improvement
An Igniyte Online Reputation Audit is the first step to improving your business or brand reputation. Igniyte will examine and assess everything about your current online reputation, providing insights, analysis, and a bespoke strategy for managing and improving your online presence, and your reputation.
Speak with Simon our online reputation management expert, in complete confidence.