A UK-wide business start-up asked Igniyte to help it build its presence online. The goal, to trigger and increase brand awareness and build public trust in its products and services. Online review management, while not initially a priority, became one of its biggest assets.
We audited the company’s online presence, which was minimal. Our client had just a website and paid advert appearing in its search results. Our plan of action and delivery included a full website relaunch, with audience-focused content, imagery, blog and full SEO.
Our experts also created social media accounts including Twitter and YouTube, as well as LinkedIn and other profiles for their directors. We created an integrated PR, content and social media plan of activity and implemented an online review strategy with an Igniyte-managed Trustpilot service.
The result… now the business is getting noticed for all the right reasons. They pride themselves on their great customer service and, through all of this brand awareness work, our client now has a growing online share of voice and client advocacy, promoting trust and credibility with their target audience. We have helped to initiate positive interactions with existing and potential clients through social, content and review site activity. Within 24 hours of inviting past clients to review the company’s products and services, we achieved 45 positive responses including many 5 star reviews and a company score on Trustpilot of 8.6 out of 10.
After 3 months, the company’s Trustpilot profile ranked 4th on Google Page 1. The TrustScore of 8.7 was proudly displayed on their website home page, and there were 100 positive reviews.
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