5 star reviews – building brand awareness, trust and credibility

Background

A UK-wide business start-up asked Igniyte to help it build a positive online reputation. The goal, to trigger and increase brand awareness and build public trust in its products and services. Review management, while not initially a priority, became one if its biggest assets.

Solution

We audited the company’s online presence which was minimal – with only its website and a paid ad appearing in search results. Our plan of action and delivery included a full website relaunch, with audience-focused content, imagery, blog and full optimisation.

Our experts created social media accounts including Twitter, Google+, YouTube and we enhanced director LinkedIn and other profiles. We created an integrated PR, content and social media plan of activity and delivery and implemented an online review strategy with an Igniyte-managed Trustpilot service.

Results

The business is getting noticed for all the right reasons. They pride themselves on their customer service and, through the work above, they now have a growing online voice and client advocacy, promoting trust and credibility with their target audience.

We have helped to initiate positive interactions with existing and potential clients through social, content and review site activity. Within 24 hours of inviting past clients to review the company’s products and services we achieved 45 positive responses and a company score on Trustpilot of 8.6 out of 10.

After 3 months, the company’s Trustpilot profile is ranking 4th on Google Page 1. The TrustScore of 8.7 is proudly displayed on their website home page, there are more than 100 reviews. The positive reviews are still coming in…

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