Igniyte is passionate about people, businesses and brands being represented fairly online.
We know that the online world isn’t fair. Every day we see the damage that bad press, negative reviews, social media chatter, trolls and more do to businesses, brands and people all over the world.
And we know exactly what tools, tactics and activities are needed to help you recover from a reputation hit, repair your reputation and protect it.
We also work with businesses and people to build online reputations from little or no start.
Igniyte was founded in 2009 by entrepreneur Simon Wadsworth. In the early days, we carried out online reputation work for a number of clients in the UK.
The growth of online life was making it essential for businesses and individuals to have a strong online reputation. So, we hired and built a team of experts – a combination of SEO, PR, content and technical colleagues – and became specialists in online reputation management.
Today, Igniyte is a leading authority in online reputation management, working with businesses, brands, high net worth individuals and business owners who operate and live and work in the UK, Europe, Africa, the UAE, the US and Canada.
Our key spokespeople regularly feature in specialist and national media, as well as producing thought-leading e-books and guides on the latest research and practical advice on managing reputation online.
Simon Wadsworth discusses how online talks to personas are being treated as next generation credit scores with digitaltrends.com
Marketing Industry News features our research, revealing that negative content is damaging a third of UK businesses.
Who rebuilds company reputation following shoddy approaches to corporate governance? Simon Wadsworth talks to Communicate Magazine about it.
When Forbes tackles how businesses can maintain customer loyalty, Simon Wadsworth discusses how brands should be taking care of their reputations.
Businesses and individuals with positive online reputations do better. The benefits are higher trust, credibility, more profit, less risk, media, investor and employee confidence and digital word-of-mouth promotion.
Our services are personalised and can include global or local reputation audits and ongoing monitoring of search engine results. We monitor algorithms and conversations online, provide legal support with online defamation and libel issues. And we focus on results through social media, content and PR strategies, managing online reviews and challenging and removing content.
Igniyte has extensive digital marketing experience, with content writers, journalists and technical SEO resource in house, who create and promote both owned and 3rd party profiles, news articles and blogs, focusing on audience relevance and visibility online.
Our team repairs and builds online reputations through:
Online reputation audits and strategies.
Creating and promoting digital content, including websites, blogs, e-guides and profiles.
Promoting authoritative reputations by implementing positive PR, content, social media and communication strategies and techniques.
Legally challenging content where it’s defamatory or irrelevant.
Monitoring and identifying mentions and sentiment.
Implementing positive review strategies.
What to expect when you work with us?
We were created to help you. Every day we work hard to improve the online reputations of multinationals, corporates, SMEs, executives, political figures, celebrities and high-profile individuals.
The Igniyte team is made up from some of the most experienced in the industry. Our aim is to build and maintain a lasting and positive reputation for you. We adapt with digital changes – constantly evolving our tools and techniques to deliver the best results.
One of the things that our clients love is our ability to create personalised strategies and solutions. You won’t find templated solutions here. What you will find, is a team of trusted advisers who will listen to you.
You’ll receive expert advice and support professionals who are passionate about ensuring that you’re fairly represented online. You will receive strategic, ethical and results-focused reputation solutions. Our professional writers, PR professionals and social media experts will create online content, sites, profiles and activity that resonate with your audiences. We will be open and honest with you about what is needed, what is possible, what we’re going to do and how long it will take.
You can trust us to take you seriously and be with you every step of the way on your online journey. Confidentiality is guaranteed.