Simon founded Igniyte in 2009, building it into a leading online reputation management company, working with companies, brands and high-profile individuals to help them achieve a positive presence online. Simon is also one of 5 thought leaders that provides his expert opinion on popular reputation blog www.reputations.org.uk
A graduate in BSC Economics and MSC Computing from the University of Bradford, Simon established an award-winning internet design agency, Brand New Media, in 1994. The business advised companies on how the emerging internet market would affect them. By 2000, the company had grown to over 40 staff and boasted clients such as Heinz, Procter and Gamble and Tesco. Simon sold Brand New Media to French PLC Fi System in 2000, later creating Swamp, one of the most well-known digital agencies in the UK. In 2005, Simon was awarded the Leeds Media Profile Award, recognising his contribution to raising the profile of Leeds as a thriving and creative centre for media, marketing and e-business industries. In 2006, Simon sold Swamp to Brahm (now Brass agency) – the largest independent marketing agency outside of London and then founded Igniyte.
Simon is the author of A Guide to Building Your Company Reputation Online and A Guide to Managing Your Teenager’s Personal Information Online.