Fiona Broomfield is a content strategist and award-winning writer. She creates impact-driven digital content and review strategies, and writes everything from articles, features, blogs and profiles, to scripts, social content and proposals across various sectors. Fiona also manages Igniyte’s team of content creators through planning, delivery and quality.
With 16 years’ experience in corporate communications, she is passionate about the power of words in shaping, changing and influencing opinion and behaviour. She is an experienced audience researcher, having previously conducted internal and stakeholder engagement projects for Carlsberg UK, CEVA and Southeastern Railway, to inform organisational Communication Strategies and delivery. Her expertise also includes channel reviews, client relations, key account management, PR, business development, journalism, editing, and online reputation management.
Fiona is an NCTJ and NCE qualified Senior Newspaper Journalist who began her career on a local paper before writing for tabloids, broadsheets and women’s magazines. In 2002, she moved into corporate communications where she’s held senior content roles and created multiple award-winning communications for clients in a wide range of sectors including FMCG, retail, automotive, public transport, communications, engineering, legal, leisure, health, care and utilities.