Our mission was full SEO of all existing online sites, content, profiles and social platforms, and to promote the business by gaining high-ranking links, so that – when people searched for the company – they had a positive first impression.
Building a solid online reputation was key. We analysed the company’s presence online and benchmarked search results. We optimised all existing online assets and created new assets and content including a survey and product reviews from industry journalists, gaining high-ranking coverage in The Telegraph and more. We also created and delivered a social media strategy and identified review and forum sites where we could start positive conversations. A new website was created to promote the company as leading coffee experts. The content was promoted through a newly established company-owned blog, and press articles were distributed across industry news wires.
The process also included optimising existing content and repurposing recent news articles. Company credibility online was significantly improved as a result of all of the activity.