A leading UK supplier of commercial coffee and coffee machines was struggling with its online presence.
It didn’t have a problem as such, just a ‘barely there’ presence online. And so it was lacking credibility in the eyes of prospective customers, employees, stakeholders and the industry.
Our mission was full SEO of all existing online sites, content, profiles and social platforms, and to promote the business by gaining high-ranking links, so that – when people searched for the company – they had a positive first impression.
Building a solid online reputation was key. We analysed the company’s presence online and benchmarked search results. We optimised all existing online assets and created new assets and content including a survey and product reviews from industry journalists, gaining high-ranking coverage in The Telegraph and more. We also created and delivered a social media strategy and identified review and forum sites where we could start positive conversations. A new website was created to promote the company as leading coffee experts. The content was promoted through a newly established company-owned blog, and press articles were distributed across industry news wires.
The process also included optimising existing content and repurposing recent news articles. Company credibility online was significantly improved as a result of all of the activity.
Speak with Simon our online reputation management expert, in complete confidence.