Google has been increasingly elusive over the past couple of months, with suspected (although slight) algorithm changes being detected several times over a few weeks. This has sent websites yo-yoing in Google results.

Google algorithms are important to anyone involved in the search engine optimisation of a website. These algorithms determine the way in which websites are ranked in Google results, and should be monitored by anyone hoping for their site to organically rank highly when certain key words are searched.

Changes in Google’s algorithm can be detected through the behaviour of websites in Google results pages. For example, erratic movements up or down could suggest that Google is favouring websites with lots of unique, blog-like posts. Or perhaps it is penalising websites for key-word stuffing; Google can be extremely temperamental, as the past few weeks have shown!

The last official Google update confirmed by Google was Panda #24 on January 22nd 2013. However, there has been speculation as to whether Google has undergone updates since then, but has kept quiet about them. There have been many reports across the internet of websites jumping place in results pages for no specific reason, with the only explanation being that Google has updated and recognised certain aspects of websites as good or bad that it previously did not.

Many webmasters have claimed that there have been fluctuations in their site traffic, both positively and negatively. This indicates a change in their Google rank. Here at Igniyte we have been keeping an eye on all of our websites and noticing similar rank instability.

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