It is important to start thinking about how you manage your online reputation in the property sector.  The industry does attract its fair share of comment and media attention that harms businesses, we know because we speak to companies and individuals affected every month.

Some businesses operating in the property sector get a bad rep – from property managers and landlords to property investment houses and developers. And the fact is that if you’re operating in the real estate industry and aren’t proactively looking after your brand and customer experience, then your reputation could be at risk.

This is why we’ve put together our top tips for building your brand and protecting against reputation risk.

How to manage your online reputation in the property sector

1. Make sure your prospects can find you online

Anyone searching for property management services, listings, property investment opportunities or even their next home, starts by searching online. So, first up, make sure that what people see when they ‘Google’ you makes the right first impression – you want them to click on your sites, profiles, blogs, social media accounts, for them to like what they see and trust that you are the right choice for them.

2. Get your website, reviews, profiles, social media and more as visible as possible

When people are searching for a new local business, they don’t just trust word of mouth, they trust Google – in fact, 64% of people trust online search engines the most when researching. So, it is important that your website, social media channels and listings all rank as highly as possible for your name, your business name or key search phrases.

Listing in local business directories is essential – so ensure you register with each of them. Check your listings carefully. Verify your address, telephone number and make sure your property name is correct. An extended profile will improve your search engine rankings – so consider adding video and images to improve your customers’ experience.

3. Optimise your site content

Property managers, as you know, your property listing page is the most important page on your website. Your goal is to sell or rent properties and it’s these pages that will convert a user into an actual lead. All your property listings should include compelling property descriptions, beautifully shot images and up to date and accurate contact information. These will build your online presence and trustworthiness for all your users and prospects.

Make sure that what people see – images, videos and content – is as compelling as possible.

On average, the first page of a Google search attracts 95% of the traffic – which means that is important to start a strategy to optimise your site content to get your profiles onto page one. Consider what keywords you want to rank highly for and target them with your strategy – i.e, ‘estate agents in {location}.

Did you know?

4. Engage and respond on social media.

It is important to establish a great social media strategy for your business and it shouldn’t be an afterthought, as it can contribute to your online reputation if you’re in the property sector. Set time aside every day to find time to post the things you know are relevant and engaging for your audiences. Offer helpful information, advice, tips, guides and ask their opinions about things.

5. Manage your reviews

Bad reviews can hurt your business. They can scare residents away and convince property owners that you’re not a good company to work with.

But how much impact do online reviews have if you’re in the property management sector? 94% of people who are looking for an apartment will read online customer reviews during their search. And shockingly, 84% of renters said that they wouldn’t even consider a property if it had anything then 2 out of 5 stars, and 43 said they would eliminate anything with anything less than 3 out of 5.

Unfortunately, from time to time, negative reviews can occur but don’t fear them. Or even worse, pretend they don’t exist – they give you a chance to learn from and rectify any mistakes.

There are many review sites where customers can leave comments and feedback and it’s important to be aware of them. Take a look at our top tips on how to manage online reviews.

What about fake reviews?

Fake reviews are a growing problem for businesses and consumers. Consumer reviews help people to make informed decisions about what companies and brands to buy from. Read our post about how to remove fake reviews for more information.

Get some advice about online review management so that you can make it work for you. For more information about the power of online reviews, check out the latest guide – 30 essential online review facts and stats.

6. Use online reputation management tools to track brand mentions and consumer behavior

You can access plenty of free and paid for tools to help you to monitor and manage your online reputation in the property sector. They will help you to understand what people are saying about your business, products and services online and you can use this valuable insight to change how the world views your business.

If you want to know more about how we work with property management and investment companies, to improve their online presence and gain high-ranking PR coverage for their business, take a look at our case studies.

So, if you are in the property industry and want to know more about how we can help build brand trust, customer confidence, optimise your search engine rankings and your presence through our specialised online reputation management for the property sector services, email simon@igniyte.com or call him on 0203 542 8686.manage your online reputation in the property sector - Igniyte

 

 

Previous Article How to spot and remove fake reviews November 4, 2019 Next Article Roz Sheldon talks to the Metro about Kylie Jenner and Kylie Cosmetics sale November 21, 2019