Nowadays there is a growing emphasis on Search Engine Optimisation, companies are looking towards professionals in order to help to increase the levels of traffic they receive on their sites.
The professionals are looking to give the websites a sense of integrity and authority, these are essential in all business regardless of industry. Whether the company is selling a product or service its important that they have a credibility, therefore they should start to look towards utilising the platforms available such as blogs and social networking sites.
When trying to achieve good online reputation management with the underlying reason of increasing sales it in some cases can be seen as counterproductive if you keyword stuff all of the text on your website, people are trying to purchase goods from your website, so if it can’t be read well it will deter the customers. This relates back to the website having credibility, people will not want to sue a site like this. However is a site has lots of current and relevant content and a blog then this gives the website a lot more usability and will more likely convert into more sales.
Recently the search engines have made massive advancements in the algorithms they use to rank websites, the recent Google Panda and Penguin have led to changes in the ways that people use search engine optimisation. The updates now mean that content is seen as more valuable than high quantity of low quality links, moreover it also means that it is essential for websites to keep releasing new and original content or risk slipping down the Google rankings, thus highlighting the importance of SEO. Having a professional there who understands these elements about online reputation management as well as other things such as title tags and meta descriptions, they will be able to develop your site in order to do well with both the algorithms and the people who visit the site.
Although companies are more than able to do things such as creating blogs that users can use, hiring a professional will ensure that the blog is laid out and structured in such a manner that it will optimise interactivity. Also it stops silly mistakes creeping into the website such as spelling errors or grammatical errors.
The reputation you have online is everything, if you have a bad reputation then it can detrimentally affect your sales, therefore it is vital that your company is quick in responding to comments by customers. When consumers post on things such as blogs they expect responses, therefore by employing an SEO you can ensure that you always have someone there to answer or help those commenting in the blog.