Research carried out by Igniyte found that a large number of people are seeking help to protect themselves and their family’s personal information online.

The data – based on the enquiries Igniyte received across 2014-15 – identified that 40% of overall enquiries about online reputation are from ordinary people wanting personal information removed from the internet.

The findings came at a similar time to the release of the iRights initiative , a campaign for the rights of young people to have the ability of deleting their information from the internet.

Protecting young people online

Of those who enquired about the removal of personal information, 21% did so on behalf of young family members who either wanted advice or had concerning online behaviour.  Igniyte’s guide to managing your teenager’s personal information online has more information on the pitfalls for young people online. It suggests advice on the best ways to ensure your child is safe and educated online.

With the awareness of protecting personal information online growing, Igniyte’s Simon Wadsworth commented on the significance of the iRights campaign and Igniyte’s findings: “Concern regarding content online is growing in force and with regard to young people, the iRights campaign is very much needed to protect them.

“Young people’s digital literacy often surpasses their parents, teachers or guardians, resulting in content online without advice on what should and should not be shared.

“For the iRights campaign to be a success, it needs to be backed by the main search engines and social platforms who tend to house the content that young people post online. Further legislation is required to protect them and practical steps taken to ensure children and adults are educated in how things are published, who can see them and what can be removed.”

Right to be forgotten

The research found that 21% of people wanted help challenging negative press content online. Almost half of those (40%) were victims of incorrect, defamatory or libellous information, meaning their online reputation was being damaged unfairly.

Similarly, 16% wanted help with ‘Right to be forgotten’ applications – 34% of those were victims, or family of the victims, of a crime. This is where the Google Spain ruling (Right to be Forgotten) is a useful tool in Google – despite mixed public opinions. A Google data leak also found that most requests are from people just wanting to protect their personal information and privacy.

20% of people who got in touch for help challenging negative online content and negative online press articles had ‘spent’ convictions.

Igniyte’s services

Of the people who enquired, 20% were looking for ongoing reputation management services – proof that it is a real problem in today’s digital age.

Igniyte works with global clients to monitor, identify and manage mentions and sentiment online. We use PR and communications techniques, also creating and optimising digital content. Where necessary, we challenge online content legally where it is defamatory, outdated or contains personal information.

If you are looking for help or advice on how to protect yourself or your company online, Igniyte’s services could be useful to you. To find out more about Igniyte’s crisis management services please contact Simon Wadsworth on tel: +44 (0) 203 542 8686 or email in confidence.


Previous Article Facebook launches live video feature August 17, 2015 Next Article Why is local SEO so important to your business? August 25, 2015