When Igniyte commissioned a survey of 500 business leaders on the subject of company reputation online, we found a growing awareness around the importance of maintaining a positive profile online.

Of the respondents questioned – all of whom were either business owners or higher decision makers – an overwhelming 88% believed a positive company online presence was important to the people who use their services.

Extracted from our free e-book A Guide to Building Your Company Reputation Online – the following article provides some useful tips and advice about how to promote your company online.


Newspapers have high authority so ensure you are actively pushing out positive PR to trade publications and press. Invest in communication support and take advice on building good relations with authority websites and press.

Social Media

Social media sites offer great potential for networking with influential people and organisations. Create company profiles and ensure content is professional and reflects the ethos of the company. LinkedIn Groups allow you to create and join professional groups and connect with business professionals within the same field. Use Twitter to develop direct dialogue with like-minded businesses.


Corporate Social Responsibility is integral to many company strategies, and although not necessarily the primary driver to get involved in a community project, the outcomes will provide you with an opportunity to promote your business, and boost your reputation online.

Industry Listing

Being associated with a recognised trade or professional organisation opens doors to a range of services from business development to policy and best practice. As well as being a platform from which to share ideas, membership can also benefit a company’s online profile. Most trade organisations publish information about their members on a public website. If your company is listed in official journals and trade directories, make sure you link to these through your website, and mention them on your social media networks.

Sentiment Monitoring

Igniyte uses a sophisticated reputation monitoring system, which helps companies to analyse customers’ presence both online and offline. It is more flexible than other more commonly-used analytics platforms; the software provides a revealing insight into 70 million different sources worldwide. We monitor for both positive and negative comments and images across search engines, social media sites, blogs and forums. We help you analyse both your, and your competitors’ activities, which provides an insight into how your customers perceive your business.

The Reputation Report – is a study of 500 business owners and higher decision makers representing organisations across the UK who were asked to consider issues relating to company online reputation and how it impacts on their business. Available to download for free.





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