Traditionally a blog may have been seen as a journal or a diary of someone’s activities. Not any more…
Now blogs are used for all sorts of things, and many businesses and individuals now use them to communicate with the people they want to reach from prospective customers to stakeholders.
Nowadays reputation is everything for an organisation, and an individual online, and that’s why lots of businesses write and publish blogs or employ professionals to do so for them – so that their content – content they want the public to see – puts them front and centre. They use blogging to share information, insight and thought leadership, to ask questions, share research or spark debate – ultimately it’s all about engagement – increasing influence, audience and reach.
And this is where the role of blogs comes into play in reputation management.
Anything that attracts your audience and engages them makes you more relevant – and high-quality relevant content is what Google loves and powers your content up the rankings. Helping to improve your online reputation. Think about it – the more of your content that is seen and shared the higher it will rank – and that puts you more in control of what people see when they search for you online. When people search for you – they see new, relevant and interesting content and that influences their perception of you and you drive more traffic to your websites. For businesses and individuals. In fact, more and more individuals are using blogging as a way to raise their visibility, presence and influence.
Blogs are an important marketing tool because you can promote either anonymously or on behalf of your business or personal or professional interests and they give you more to share on your other channels such as social media.
Another reason why blogs are good for online reputation management is because they give customers the opportunity to understand you and have a conversation with you. If you’re experiencing an influx of negative reviews for example, it may be that something isn’t working as it should, you can use blogging to ask for feedback, seek opinions and provide information so that people know what do do if there’s a problem.