Being a leader in online reputation management, Igniyte is regularly featured in news and marketing publications, often providing key insight concerning individual, company and brand reputation. In 2016, Igniyte secured a wealth of coverage about a range of topics. To bring these all together, here are some of our favourite highlights from the past 12 months.
Handling the impact of online reviews
In April, Australian website Marketing Mag featured Igniyte’s 2015 Reputation Report in an article. This piece explored the proposed removal of the ‘gag clause’ in US law, a common company reputational management tool. It looked at how this could impact the field of corporate reputation.
Marketing Mag also outlined how businesses can handle online reviews effectively to maintain a positive corporate image.
Marketing Mag drew on Igniyte’s Reputation Report to explain the cost of reviews to businesses. We found that negative reviews cost 20 per cent of UK firms up to £30,000 per annum. This forces these businesses to spend funds on repairing their damaged online reputations. With this statistic, Marketing Mag illustrated why it is vital for firms to develop a robust review management strategy.
Igniyte predicts outcome of Google anti-trust complaints
Increasingly Google, the world’s most popular search engine, faced accusations of manipulated search results. This was to promote its own services ahead of competitors. The search engine has also been accused of failing to comply with the EU’s ‘right to be forgotten’ rules. Consequently, the EU’s anti-trust regulators have lodged a number of complaints against Google in recent years. In July, Bloomberg Technology asked Simon to explain how these complaints may impact Google moving forward.
Responding, our Managing Director said: “Google search, and what influences its algorithms, are widely unknown but are based as far as we know on human needs and are a reflection of our previous searches. To prove anti-completive behaviour will be difficult.” Simon also argued that Google provides unique services, so “it’s worth considering the impact of penalizing a company which continues to lead the way in terms of innovation,” indicating that Google may escape unscathed.
Igniyte releases Online Reputation Index
Prolific North covered the release of our revolutionary Online Reputation Index. The Index changes the way prominent individuals and firms assess their reputation online, allowing them to better promote a positive image. Prolific North explained how the tool uses factors – such as social media engagement – to score a person or firm’s reputation on a scale from 0-100.
Commenting, Igniyte’s Managing Director, Simon Wadsworth, says: “We’ve developed an algorithm which looks at all the important factors that affect online reputation and collates a mass of information to give us an incredibly in-depth, accurate, and thorough review of perception of a particular brand or person in the wider public sphere. The Index will allow us to run lists on almost anything and anybody – from companies… to High Net Worth Individuals.”
Revitalising Alex Reid’s reputation
In September, TV channel 5STAR aired a documentary called Sex Lies and Trolls: Going Viral. This explored the effects of online trolling. In a TV debut, Igniyte contributed by advising MMA fighter Alex Reid, who has been the victim of extensive online trolling, on how to revitalise his online reputation. Prolific North covered the release of the documentary during the same month it aired on 5STAR. They quoted Simon as saying that “we were keen to work with Alex to develop his personal brand and give him more control over his online persona.”
BND names Igniyte top reputation experts
September 2016 also saw Igniyte named one of 2016’s best reputation management companies by Business News Daily (BND). BND prioritised the transparency of each firms’ services in its selection criteria and also looked at whether they specialised in reputation management services for individuals, companies or both. BND highlighted that Igniyte works with a wide variety of clients, from individuals to companies, providing the comprehensive, transparent services they need to succeed online.
Assessing the reputational impact of youthful mishaps
Last September, teenager Arthur Heeler-Frood ran away from home, generating a flurry of press coverage before his safe return. In November, The Guardian contacted Igniyte’s Head of Client Services, Roz Sheldon, to ask how this could impact his online image long-term. Roz noted that these articles may remain in Google searches for Arthur’s name for years. This is because there are no grounds for their removal. It is not covered under either the UK’s Data Protection Act or the EU’s ‘right to be forgotten’ rules. Instead, experts questioned by The Guardian argued, the teenager can count on “the simple passage” of time. This will help to recover his online reputation as he transitions into adulthood, allowing him to build a bright career.
Surviving the Christmas party season
A range of publications including Small Business and City A.M. decided in November to covers Igniyte’s research on the reputational risks that employees can encounter at their work Christmas parties. We found that one in four British workers have done something they regret at a previous office holiday bash. In addition, a third have flirted with their colleague, putting their standing with their bosses at risk.
Speaking out, Simon commented: “The survey comes at a key time for both individuals and employees ahead of this year’s party season, giving people a moment to think twice about their reputation in the office and out… After all, one in four admitted to us they have regretted their previous party antics!”
In The Press
Over 2016, publications ranging from The Guardian to Prolific North sought Igniyte’s advice. This allowed our team to shed light on key reputational issues and trends. Igniyte will continue providing commentary on topics such as review management, digital regulation developments, online trolling and more throughout 2017. Visit the In The Press page to find out more.