To make sure that your site is ranking on the first page of Google for your company name or keywords, it is important to have good search engine optimisation (SEO) in place.
Online reputation management isn’t very practical if your website is not even ranked on the first page of Google, as it means more work has to be done to try and rank you site. It also could affect your online reputation negatively, as any negative comments can more easily crop up in Google without your online assets being there to try and prevent this from happening.
Online assets are things such as your main site, any microsites or blogs you may own, and social media profiles such as Facebook, Twitter and LinkedIn. These can often already be ranking for your company name and keywords, but that may not always be the case.
Creating quality content for these blogs and profiles will help to boost them in the rankings. Updating with new content regularly will also help, and will provide visitors and customers with relevant information, whether you write about your products or services you provide, the latest happenings within your company or about your company’s industry in general.
Content can help you to rank both regionally and nationally, and for some companies such as building contractors it may be a good idea to target keywords more regionally, as this will more than likely result in more traffic from that area.
Whilst it is good to keep updating content on your website, you could also make use of a blog. This is another channel from which to gain trust and reputation, so if you don’t already own one it may be a good idea to set one up. Ideally, you would also want this to rank on the first page. It may be a good idea to link to your blog from your website, and vice versa. Also, don’t forget to include links to your social media profiles, or consider putting in place a Twitter or Facebook feed, which will pull in posts as they are made on the respective profile. Don’t forget to update these often, though.