If you’re looking to manage your online reputation then you need to have a good online reputation management plan in place before you think about anything else.
The right strategy will help you to really effectively manage your reputation. There are various ways you can monitor and influence your reputation, and it should definitely cover your social media accounts.
Social media profiles are huge online assets when it comes to online reputation, make sure that you use them to their full potential. The first and most obvious move to make is registering your company on the main social media sites, including Twitter, Facebook, Google+, LinkedIn, etc. The profiles you are more active on may depend on your website, for example DIY websites could create a helpful DIY tips video on YouTube – think about where you want to be seen, heard and to engage your customers.
Social media profiles for businesses
When creating a social media profile, try to register with a name that is as close to your company name or brand term as possible. Even if you find that you are not really using a particular social media profile (it may not be a suitable channel for you business), it’s still a good idea to register your company. This is because it means that other organisations will not be able to register using your company name; if someone does this they could post negative comments about your business, which could have a negative impact on your business, particularly if it starts ranking in search engines for your brand or keywords.
Social media profiles are also additional online assets, alongside any websites, blogs or microsites you may own and use. You can use them to post about products or services, keep up to date with the latest industry news, share useful articles from others, and interact with customers. Keeping your profiles updated regularly shows people that you have an active online presence, which will also help to build trust with customers, especially if you keep up to date with responding to queries and comments.
Social media also helps you respond to any negative comments that may crop up, whether you need to contact someone to help resolve an issue, or issue a press release. Of course, if by responding you help to resolve the issue, you could also politely ask them to remove or amend the negative comment.