A large UK accountancy firm asked Igniyte to help it with building industry authority online.
An online audit revealed that, while the firm was market leading, this wasn’t reflected in its online presence. We knew exactly what to do to improve their online reputation – building industry authority and increasing the company’s reach and influence.
We began with SEO across the company’s website and all social media profiles. The most relevant platforms from which to promote the business were LinkedIn, Twitter, YouTube and Facebook. Then – building industry authority online by creating new content, positioning the company’s directors as accountancy and financial services thought leaders. We also actively encouraged the company and its employees to increase activity in sharing company news and updates. We worked with the team to create fresh, high-quality content that was high-quality, engaging for audiences and that would rank for the company’s key search terms.
The firm is now an established industry thought leader. The online visibility – and positive sentiment – has dramatically increased. The company and key director are now regularly sought after for insights and quotes in both regional and trade press.
Speak with Simon our online reputation management expert, in complete confidence.