Your business reputation is fundamental to your survival and growth. It always has been. But in today’s digital world it’s under the spotlight and subject to more scrutiny than ever before, which is why online business reputation management isn’t a ‘nice to have’ any more. It’s essential.
Google and social media change everything, because what people see when they search for you online, and what others are saying about your business, are the biggest influencers on your success. This is true for all businesses and brands, of all sizes and sectors around the world.
Everybody ‘Googles’ everything now, and they see websites, social media, blogs, review sites, press and media, video-sharing platforms and other digital platforms, that tell them about your business, or what other people think about your business.
Having negative press, social media comments or reviews, puts people off. But, if they are positive, people are more likely to trust you and do business with you.
What’s the benefit of business reputation management?
Online reputation management works to counter, weaken or eliminate negative material online and generate and promote the positive.
A well-managed business reputation online shows you in the best possible light. And this is good for you because your business benefits from higher trust, more business, attracts the best employees and protects you from harmful press, reviews and attacks on social media.
Search engines, such as Google, Bing and others, don’t care about your reputation. They don’t filter search results based on what’s negative and positive, but they do filter them based on what’s relevant and popular, making online reputation management especially relevant.
Take control – now
Taking control of your online presence with online reputation management enables you to present the best possible image of your business, brand or senior figures to the online community. It also protects your brand from any unwanted negative content online. How? The positive profiles and content make it harder for negatives to rank in the first few pages of Google.
Because our approach to online reputation management is organic and personalised, rather than automated, our clients’ reputation strategies last as algorithms change over time.
Contact our experts to find out how we can help you to take control.