Negative online content, images and videos rank highly in search results and damage your online reputation. But removing negative content online helps to improve your online reputation.
For businesses and brands, negative, defamatory or libelous content has a devastating effect on customer trust in your business and on your sales. The longer negative content stays online, the greater the damage. And if the site it is posted on is high authority – such as a UK media site – it further increases the number of people who will potentially see it.
It’s a real worry – 1 in 3 businesses say that negative content has damaged their business and almost half are worrying about the impact of negative content on their business and its value in future.
Deleting unwanted or negative content from the Internet means that Google doesn’t have the negative result to display in search results so that people won’t be able to find it. But it isn’t easy to remove things from Google yourself, which is another reason that reputation management companies exist.
Igniyte helps businesses and brands with:
Reviews seriously impact brand and business reputation.
Taking all of this into account, plus the fact that 51% of businesses say their company has been negatively affected by unsubstantiated online reviews or targeted by trolls, and you can see the impact.
A common misconception, and one we get asked about a lot, is asking for a review to be removed because its negative or you don’t like it. That’s not how reviews work.
Review platforms exist so that people can share their honest opinions – the good, bad and the ugly so that people reading them can make a decision based on what other product or service users are saying about them. But you can ask for reviews to be removed from sites where the reviews clearly breach site guidelines, are defamatory or you can prove they are fake.
Talk to our team about how we can help you with this.
You can also read our blogpost on how to spot and remove fake reviews.
Speak with Simon our online reputation management expert, in complete confidence.