Removing Content Online

Negative online content, images and videos rank highly in search results and damage your online reputation.

For businesses and brands, negative, defamatory or libellous content has a devastating effect on customer trust in your business and on your sales. The longer negative content stays online, the greater the damage. And if the site it is posted on is high authority – such as a UK media site – it further increases the number of people who will potentially see it.

It’s a real worry – 1 in 3 businesses say that negative content has damaged their business and almost half are worrying about the impact of negative content on their business and its value in future.

Removing negative content online – removing search results

Deleting unwanted or negative content from the Internet means that Google doesn’t have the negative result to display in search results so that people won’t be able to find it. But it isn’t easy to remove things from Google yourself, which is another reason that reputation management companies exist.

Igniyte helps businesses and brands with:

• Challenging defamatory or unsubstantiated content about your business, brand or people online, removing it from blogs, social and professional media profiles, review sites, press articles and forums.
• Removing negative company information or images.
• Addressing copyright issues online.
• Consultancy on the complex area of law surrounding removing links.
• How to deal with Internet ‘trolls’ and protect against them.
• Safeguarding your business and brand from potential threats to your online reputation.

Removing content online – negative reviews

Reviews seriously impact brand and business reputation.

• 93% of people say online reviews impact their buying decisions.
• 85% trust online reviews as much as personal recommendations.
• Positive reviews have the power to make 73% of consumers trust a local business more.
• 86% of potential customers will not buy products or services from a business with negative reviews.

Just a single negative review can drive away 22% of customers, costing a business around 30 customers and around three negative reviews can drive away 59% of customers. That’s painful, and avoidable.

Taking all of this into account, plus the fact that 51% of businesses say their company has been negatively affected by unsubstantiated online reviews or targeted by trolls, and you can see the impact.

A common misconception, and one we get asked about a lot, is asking for a review to be removed because its negative or you don’t like it. That’s not how reviews work. Review platforms exist so that people can share their honest opinions – the good, bad and the ugly so that people reading them can make a decision based on what other product or service users are saying about them. But you can ask for reviews to be removed from sites where the reviews clearly breach site guidelines, are defamatory or you can prove they are fake.

Talk to our team about how we can help you with this.