Food & Drink sector: International promotion

Background

Our client, a food service company, was facing high levels of competitor commentary in a new overseas market.

They hired Igniyte to build brand awareness and promote the company’s products and services to this new audience.

Solution

We researched the new market, competitor activity and developed a targeted PR campaign – creating new content and sharing this across relevant channels including news and industry websites and forums.

We established the relevant search terms, to ensure that essential content and information about the company and its products could be easily found online. While this was ongoing we also implemented a positive review and customer response strategy to ensure any customer comments were managed in a controlled and appropriate way, and monitored brand sentiment across all channels.

Results

By promoting new and existing digital assets such as the website, blog and online profile, we increased the awareness of this company and its products and services in this new market, establishing them as an authority in their sector.

Through implementing a successful customer response strategy, we put the right foundations in place for the company to prevent and manage any negative comments online.