A global real estate development and management firm asked us to help manage their online reputation – gaining full control of online search results. This work involved 5 key brand terms and search results for the company CEO in both the UK and the US.
There were a number of negative articles that we were tasked with suppressing across all regions. Our client wanted us to promote a positive reputation by optimising all existing owned positive assets. We also planned and executed the delivery of new profiles and fresh content on 3rd party sites.
We conducted an in-depth audit of search results, domain authority and the competitor landscape. We then worked alongside the company’s other agencies in the UK and US, providing valuable reputation management and risk assessment expertise.
New asset creation included fully-optimised company and CEO profiles. We created and syndicated a number of high-quality press campaigns and content to gain high-ranking links. Everything that was created and published was shared widely across social media and the company’s owned channels.
The result – gaining full control of online search results for all searches for this company, with positive PR for the business and CEO.
Get in touch with the Igniyte team to find out how we can help you take control of online search results for your business.
Speak with Simon our online reputation management expert, in complete confidence.