A UK property investment company asked Igniyte to create a high-ranking PR campaign to promote its developments to a wider audience.
Cities are very much property hotspots for investors. So we focused on creating PR campaigns with ‘buzz’ targeting the cities of Leeds, Manchester and Liverpool.
First, we gathered background information on the cities, property investment trends and predictions. We then conducted some original research on the areas and created and issued press releases, images and related information on the research findings and cities.
The campaigns targeted regional press and gained widespread media coverage in each region. We achieved high-ranking PR links online across all regional dailies approached. We also used the client’s social media channels to share the campaign coverage wider. Website traffic increased, as did inbound inquiries and public awareness of the company and its investment opportunities.
We are now retained by the client to create its ongoing high-ranking PR campaigns.
To find out how Igniyte can help generate new online PR for your company, please contact our Head of PR Claire.
Speak with Simon our online reputation management expert, in complete confidence.