We help brands to implement internal processes to protect their brand, improve the way they engage with their audiences, and limit the risk of damage to their reputations.
We have developed a comprehensive index that aims to give brands, companies and high net worth individuals detailed insight into how they’re perceived online so that you can affect it.
The Igniyte Online Reputation Index works by assessing and weighting several factors such as negative content, forum mentions, social media engagement, PR referrals as well and more to give a company, brand, or person a score out of 100 – the higher the score, the better your online reputation.
It is weighted and scored based on Igniyte’s experience in conducting multiple reputation management projects for multinational organisations, small and medium-sized businesses, high net worth individuals and some of the biggest household brands in the country.
Each factor has its own weighting, with some deemed to be more influential in affecting online reputation than others. For example, lots of positive PR that appears in a Google search could be more beneficial than a brand’s excellent social media management.
Other factors it considers include ‘confusion factor’, this is where the reputation index will assess how many non-related links appear in a Google search, and ‘control of assets’, which measures the percentage of search engine listings owned by the company, brand, or person – including social media pages, blogs, and websites.
The index can be run to compare scores against competitors to benchmark against them and then monitor movement over time. If the resulting score is lower than desired, we can then put measures in place such as implementing a programme of positive PR and engaging social media and blog content that will help you to improve your score.
In a study carried out by Igniyte, one in five companies said that they were unhappy with the way they’re portrayed in a Google search (page 1), with bad reviews (29%), negative social media posts (24%), and damaging content online (23%), the top 3 business concerns.
*Source: Search Engine Land
An Igniyte Online Reputation Audit is the first step in improving your business or brand reputation. We will help you to understand your current online reputation, evaluate your activity and its effectiveness, identify key influencers and make recommendations for improving your online reputation.
An Igniyte Online Reputation Audit is the first step in improving your personal or professional reputation. Understand your current online reputation, evaluate any online content, PR and social media activity and get recommendations for improvement
Luxury car maker asks Igniyte to help it understand customer perceptions of its retailers across the UK
Helping a UK-wide business start-up to build brand awareness, trust, credibility and establish a positive online reputation.
Strengthening the online presence of a leading firm of accountants
Promoting a food service company and building brand awareness in a new overseas market
Repairing professional and personal reputation
Helping our client to rank higher for positive and lucrative search terms and tackle unfair comments online
Building the credibility of a Hong Kong-based commercial property group investing in new locations
Crisis reputation management for a company targeted by an online activist and online troll, which were causing it to lose millions of online transactions
Helping one of the world's fastest growing mobile companies to understand their online reputation, the competitor landscape and market position
Improving global customer communications, profile raising in new international markets and review management strategies
Speak with Simon our online reputation management expert, in complete confidence.