With more than 5.5billion* Google searches taking place every day, getting your online reputation in order is critical for businesses, brands and individuals. We have developed a comprehensive online reputation index that aims to give brands, companies and high net worth individuals detailed insight into how they’re perceived online so that you can affect it.
Igniyte Online Reputation Index
The Igniyte Online Reputation Index works by assessing and weighting several factors such as negative content, forum mentions, social media engagement, PR referrals as well and more to give a company, brand, or person a score out of 100 – the higher the score, the better your online reputation.
It is weighted and scored based on Igniyte’s experience in conducting multiple reputation management projects for multinational organisations, small and medium-sized businesses, high net worth individuals and some of the biggest household brands in the country.
Each factor has its own weighting, with some deemed to be more influential in affecting online reputation than others. For example, lots of positive PR that appears in a Google search could be more beneficial than a brand’s excellent social media management.
Other factors it considers include ‘confusion factor’, this is where the reputation index will assess how many non-related links appear in a Google search, and ‘control of assets’, which measures the percentage of search engine listings owned by the company, brand, or person – including social media pages, blogs, and websites.
The index can be run to compare scores against competitors to benchmark against them and then monitor movement over time. If the resulting score is lower than desired, we can then put measures in place such as implementing a programme of positive PR and engaging social media and blog content that will help you to improve your score.
Top online reputation concerns
In a study carried out by Igniyte, 1 in 3 businesses say that negative content is damaging their business, another third is worrying about the impact this kind of material will have on their operation and its value in future. Almost half – 46 per cent – of companies have been affected or have concerns about press material. More than a quarter (26 per cent) of the businesses say this is their main concern moving forward.
Reviews are a big cause for concern, with 41 per cent of respondents admitting negative feedback is causing their business the most problems. A further 1 in 3 feel that negative social media posts pose the greatest threat. The same amount are worrying about posts from disgruntled former employees. 25 per cent say that competitors are their main problem and 23 per cent reference content about senior employees.
*Source: Search Engine Land