Hotel, travel and hospitality news site 4 Hoteliers has reported on our latest research into which factors pose the biggest threat of a PR crisis. It highlighted that UK workers feel that the biggest PR crisis threat comes from higher management teams (40%).
Our research (conducted earlier this year) found that, as well as pin-pointing that senior teams were thought to be the biggest threat, lapses in online security was also a significant concern for managers as 39% reported that this was a concern to them.
The aim of this research was defining how prepared different sectors were if a crisis hit. It also looked to find out if they have the necessary plans in place. This helps to protect and limit damage to their reputation. Conducted across eight different sectors, this research took in the views of over 500 participants holding a managerial position.
The importance of a crisis management plan
At Igniyte we know that implementing a crisis management plan is the most effective way to handle a PR crisis. However, we found that 17% of managers stated that they did not have any such plan in place. Alongside this, a shocking 24% revealed that, though their company holds a crisis management plan, they do not fully understand it. Therefore, they would be unable to act effectively during a crisis situation.