Reviews can help impact a customer’s decision to buy, and the article explores how some companies are using these practices to try and gain the upper hand against their rivals.
Simon explores how it’s always best to encourage positive feedback, and how companies should have a good solid strategy for your online review management.
He’s quoted as saying, “We’ve found that if there are four or more negative reviews, then it rises to 77%, so these reviews can have a huge impact on a company’s bottom line.”
“You need to work on your review-management strategy to attract more positive reviews from the genuine customers,” adds Wadsworth. “It will help increase star ratings [on online marketplaces] and improve public perception, giving you more leverage to counter false claims in the future.”
You can read the full article here.
An experienced digital PR, marketing and social media marketing strategist, Claire leads PR strategy and delivery at Igniyte across multiple countries and sectors.
With 16 years’ experience in marketing, communications and PR, she seamlessly directs all elements of B2B and B2C online PR to gain high-ranking positive coverage for our clients in regional, national, international and specialist online media – and she helps ensure that any risks are managed and mitigated.