Igniyte’s Managing Partner and Founder, Simon Wadsworth talks to the business platform – Natwest Content Live – about how some companies are using unethical practices for reviews.

Reviews can help impact a customer’s decision to buy, and the article explores how some companies are using these practices to try and gain the upper hand against their rivals.

Simon explores how it’s always best to encourage positive feedback, and how companies should have a good solid strategy for your online review management.

He’s quoted as saying, “We’ve found that if there are four or more negative reviews, then it rises to 77%, so these reviews can have a huge impact on a company’s bottom line.”

“You need to work on your review-management strategy to attract more positive reviews from the genuine customers,” adds Wadsworth. “It will help increase star ratings [on online marketplaces] and improve public perception, giving you more leverage to counter false claims in the future.”

You can read the full article here.

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