Radio 4 have contacted Igniyte to discuss the Right to be Forgotten ruling on Google.
The program is called The Report and will air at 8pm (GMT) on 18 September 2014.

The focus of the program is about why thousands upon thousands of people have contacted Google and submitted removal requests to have unwanted and negative content removed under the ‘Right to be Forgotten’ legislation. We also discuss whether this is the start of more privacy laws for EU citizens.

Igniyte has had a deluge of requests and inquiries for help with making removal requests under the new legislation, both for individuals and companies. Through the numerous emails and calls that we have received since this ruling, we have found that there is a lot of confusion surrounding this legislation and how it’s applied to each case.

The majority of people contacting us believe that all online content can simply be deleted from Google, unfortunately, it isn’t as straightforward as that.

The basic criteria for Google to remove unwanted links and articles are as follows:

  • Content that is aged.
  • Content that is out of date.
  • Personal information that is no longer relevant.
  • Articles and links that are not in the public interest.

This last criteria is the trickiest. Google do not provide a clear definition of what the ‘public interest’ is. From our experience at Igniyte, this criteria is being widely applied by Google to various posts about varying subject matters. Because of this broad spectrum of ‘public interest’ it can make content removal from the national media extremely difficult.
If the individual or company are associated with any criminal convictions, fraud or scam, the likelihood of a Google removal is slim.

To get an insight into this legislation and hear what Igniyte can do, tune in to The Report on Radio 4 to hear our summary of this situation.



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