The Times recently ran a piece on how UK businesses can turn negative online comments to their advantage. The Times cited Igniyte’s Marketing research showing that, last year, malicious online comments were a major problem for over half of UK businesses.
However, bad publicity can actually be useful as a marketing tool. The article looked at Stockport’s Nook Neighbourhood Café as a case study. It has experienced negative reviews online but has a 4.5 star TripAdvisor rating.
The message was clear. With a little creativity, firms can turn a negative into a positive, developing winning online marketing strategies.