Centring on the issue of ‘big data’ (data sets so large that traditional data management software can’t process it), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management.

How does this affects reputation?

In a recent issue, the leading advertising title discussed the benefits of big data to give a wealth of information about who your customers are and how to best relate to them. Above all, this ensures they view your firm in a positive light. As a result, they will more readily leave favourable reviews.

The article goes on to reference Igniyte’s Business of Reviews study. This found that 79 per cent of UK businesses felt online reviews and posts to forums are key to influencing. Not only their firm’s reputation, but also its finances. The full article referencing a wave of AI issues can be read here.


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