Did you know that one in four marketing and advertising firms does not have a crisis communication plan in place? PR Week reported the findings from our research revealing just how unprepared certain sectors are should a crisis hit.

Earlier this year, Igniyte conducted research into eight different sectors and over 500 managers. This was to gain an insight into crisis communication plans and how, if at all, companies were implementing them.

Our Findings

Our research found that, overall 17% of managers stated that they did not have a crisis comms strategy in place within their company.

Further dissecting this, we looked into the individual sectors. The travel, transport & leisure and property sectors were revealed to be the least prepared, both with 26% of firms within these industries not currently holding a crisis communication plan.

The most prepared sector was manufacturing and production. An impressive 94% ensured that a plan is in place if needs be.

Your reputation is one of the most valuable assets, whether it’s as an individual person or as a company. This means ensuring that you are prepared for any issues should a crisis hit.

You can read the full article here or get in touch should you wish to discuss crisis communication strategies with a member of our team.

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