Igniyte’s Managing Partner and Head of Client Services Roz Sheldon shines a light on the specific reputation risks and opportunities facing businesses, in an in-depth feature for global governance magazine Ethical Boardroom.
She also explores the reputation risks executives and employees pose to both brand and company reputation, with recommended strategies to combat negativity and build a robust online presence.
Roz delves in to high-profile examples, including Snapchat, Marriott International and Talk Talk’s reputation issues. She says: “Companies and brands are waking up to the importance of protecting their online reputations. Investing in professional reputation management services, actively monitoring online conversations and a more proactive approach to policing and responding to reviews are now all part of everyday marketing and PR functions.
“Throw in a solid crisis communications team and some expert social media management and you could be forgiven for thinking your online reputation is in safe hands. But, as you would expect, in today’s fast-moving digital world, new threats are appearing with alarming regularity, often linked to the success and development of new online channels. So, it’s important to keep an eye on new technological and digital developments. As well as the benefits that recent innovations, such as apps and video content can bring (wider reach, better audience targeting), consider the potential reputation risks they pose too, and how you can prepare for them.”
You can read the full article in Ethical Boardroom here.
Head of Client Services and Managing Partner at Igniyte – The Reputation Experts
Roz is an industry spokesperson on all areas of online reputation management and our resident digital media expert. She regularly writes about reputation management research, online reputation risk and industry best practice.