The rise of Internet trolls has come at a price for many businesses as some are using online review sites and forums to write negative comments about certain companies.

Knowing how to respond to such reviews has been a common issue for many firms with some believing that no response is best, whilst others have only escalated the issue by responding to negativity in an inappropriate manner.

As time has gone on, it is now apparent that there is a correct way to handle negative feedback online. As shown in a recent Igniyte survey, 19 per cent of businesses questioned revealed that they have been forced to create an in-house role to monitor and review online comments made about their brand.

When talking to, Simon Wadsworth pointed out that getting to the root of the problem is essential, while employing good customer service and using negative feedback productively can help improve operations.

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Image courtesy of Business Advice.

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