In a joint editorial for The Yorkshire Times, Roz Sheldon, managing director of Igniyte, and Justyna Jackhol, founder and managing partner of Bossalini Capital, discuss the importance of conscious reputation management for high net worth individuals.
Privacy is a precious commodity. But for high net worth clients and those involved in wealth management it’s fragile, and depends on a whole host of other factors.
In a world driven by clicks, the appetite for insights into the lives of the wealthy – no matter how questionably obtained – is often insatiable. For high net worth individuals, inaccurate and negative speculation on dealings or historical activity can begin to snowball and explode any time online.
As a consequence, in this informative article, Sheldon and Jackhol advise on why those involved with wealth management should look to deliberately take control of the online narrative on their business, activities and reputation proactively on the front foot, rather than as an afterthought. Many external voices are often in the wings, providing inaccurate or unwanted sentiment about your business or its activities that can turn into column inches in the media or chatter on social media online.
They ask you to consider:
- Would you want to associate with yourself?
- Is there anything from your past that is currently interfering with your future, or could potentially do so?
You can read Roz and Justyna’s article in The Yorkshire Times here.
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An experienced Digital PR and corporate communications professional, Benjamin leads PR strategy and delivery for Igniyte’s clients across multiple countries and sectors.
With over 5 years’ experience in marketing, communications, and PR, Benjamin consistently gains high-ranking positive coverage for our clients in national, international, and specialist online media – including The Times, The National, The I Paper, EuroNews, Forbes and PC Mag.
