Roz Sheldon, Managing Partner of Client Services at Igniyte, provided expert comment to The Balance on how to write a mission statement for your business.
“By defining what you stand for, you give a clear direction for your business and leadership ambitions while telling the customers why you’re different from the rest.”
The full article How to Write a Mission Statement for Your Business can be found here.

An experienced Digital PR and corporate communications professional, Benjamin leads PR strategy and delivery for Igniyte’s clients across multiple countries and sectors.
With over 5 years’ experience in marketing, communications, and PR, Benjamin consistently gains high-ranking positive coverage for our clients in national, international, and specialist online media – including The Times, The National, The I Paper, EuroNews, Forbes and PC Mag.