Embracing Google and understanding how it works helps small business owners to improve their online presence in search results.
These are the links Google loads on screen when someone looks for information about you or your business. People’s perception of what they see (your online reputation) determines whether they choose to do business with you, or not. For this reason, online reputation management is essential for businesses.
Search, and what it means for SMEs
Links and comments must be positive to win customers, sales and profits. If they’re negative, the opposite happens. That’s why the thorn in any SME’s side is negative search links. It can be difficult to know what to do about them or where to start.
Head of Content at Igniyte – The Reputation Experts
Fiona is our resident content expert and award-winning business writer. She’s passionate about creating content strategies that influence and change opinions and behaviours. She regularly blogs about the latest online reputation headlines and best practice online reputation management for businesses, brands and individuals.