As we venture ever deeper into the digital world, Igniyte discusses the need for more agency integration with PR Moment.

Speaking on the subject, Igniyte Managing Partner Simon Wadsworth notes how SEO, digital marketing and PR are sometimes still treated as standalone disciplines despite the online landscape making any distinctions between the three blurrier than ever.

The article, which also raises the issue of budgets, synergy and the potential impacts on a brand’s reputation if different elements of online marketing fail to come together, can be found here.

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