Simon Wadsworth, Co-Founder of Igniyte Reputation Management talks to The Caterer Magazine about how to turn negative reviews into positive ones.
“When researching holidays, hotels or new restaurants, one of the first things people do is look for reviews, as 85% of people trust online reviews as much as personal recommendations,” says Simon Wadsworth, co-founder of reputation management company Igniyte. “Positive reviews showcase, for instance, good customer service, the quality of the hotel room and restaurant food. These are vital when trying to attract new customers, especially when 90% of people read reviews before deciding to visit a business.”
The full article Technology Prospectus 2021: turn negative reviews into positives can be found here.
An experienced digital PR, marketing and social media marketing strategist, Claire leads PR strategy and delivery at Igniyte across multiple countries and sectors.
With 16 years’ experience in marketing, communications and PR, she seamlessly directs all elements of B2B and B2C online PR to gain high-ranking positive coverage for our clients in regional, national, international and specialist online media – and she helps ensure that any risks are managed and mitigated.