Simon Wadsworth, Co-Founder of Igniyte Reputation Management talks to The Caterer Magazine about how to turn negative reviews into positive ones.

“When researching holidays, hotels or new restaurants, one of the first things people do is look for reviews, as 85% of people trust online reviews as much as personal recommendations,” says Simon Wadsworth, co-founder of reputation management company Igniyte. “Positive reviews showcase, for instance, good customer service, the quality of the hotel room and restaurant food. These are vital when trying to attract new customers, especially when 90% of people read reviews before deciding to visit a business.”


The full article Technology Prospectus 2021: turn negative reviews into positives can be found here.

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