Popular travel news site, Travel Daily News, has used Igniyte’s research to report on the Competition & Markets Authority (CMA) investigation into fake online reviews and paid endorsements. 

The CMA has released an initial investigation report into businesses in the UK writing or commissioning fake online reviews. The investigation launched in February 2015 and the CMA asked Igniyte to contribute. Research from Igniyte’s Reputation Report was used in the investigation and our Business of Reviews Report has been referenced in the Travel Daily News article.

Igniyte’s opinion is quoted in the article talking about the CMA report:

“We welcomed the chance to participate in the investigation at the CMA’s request. We’d recommend businesses and review sites to take heed of the CMA’s clear guidance on the practice of online reviews.

“Paying for fake reviews and placing unsubstantiated content doesn’t fix the real business issues – if your business is subject to genuine negative reviews, the only way to overcome it is by listening to your customers and addressing their concerns.”

Get in touch if you’d like more information on what the CMA investigation could mean to your business and how to ensure you comply with the regulations.

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