Market research is valuable to businesses. As well as helping you to understand your customers better and boost your marketing strategy, it can also tell you what is influencing customer buying decisions.
Igniyte was formed to help businesses improve their online reputations. Every day, we receive enquiries from businesses, brands and individuals seeking help dealing with negative content online.
Market research about negative content online
We wanted to understand the scale of the problem. How it was impacting the finances and reputations of UK businesses in 2018 and how we could help. We have used research before to great effect. The results of a 2014 survey informed new services, triggered national media conversations and helped our clients.
In 2018, we conducted new market research to see how things have evolved. We commissioned OnePoll to survey 500 business owners, decisionmakers, strategists and marketers on our behalf. These results are helping to further shape the services we offer and provide valuable insights to our clients.
Market research tips
Simon Wadsworth, Managing Partner at Igniyte, talks to smallbusiness.co.uk about how we conducted the research to discover how negative online content can damage businesses and gives 5 tips for conducting your own effective market research.
Head of Content at Igniyte – The Reputation Experts
Fiona is our resident content expert and award-winning business writer. She’s passionate about creating content strategies that influence and change opinions and behaviours. She regularly blogs about the latest online reputation headlines and best practice online reputation management for businesses, brands and individuals.