Business Reputation
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Integrated Content, PR and Social Media
Content, PR and Social Media are inherently tools for businesses, brands and individuals to build a great online reputation.
At Igniyte our Content, PR and Social Media teams work together to create and execute results-driven integrated strategies for our clients.
Reputation is rooted in what people know or think they know about a company or an individual and the attitudes they have based on the information they have. Which is why we don’t believe that tackling reputation separately is the most effective way to get you the results you are looking for – there is greater impact and result when the approach is combined.
Which is why our integrated approach covers:
- Online content, including websites, profiles, blogs, 3rd party content and more
- Social media, including Twitter, LinkedIn, Facebook, Google +, Pinterest, Instagram and more
- PR, including press releases, interviews, newswires, profiles, guest contributors and more
- Paid ads and campaigns
- PPC
Get in Touch
Speak with Fiona our Head of Content, in complete confidence.
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Related Case Studies
5 star reviews – building brand awareness, trust and credibility
Helping a UK-wide business start-up to build brand awareness, trust, credibility and establish a positive online reputation.
- Growing online voice and client advocacy
- Promoting trust and credibility
- Trustpilot profile ranking 4th in Google Page 1
- TrustScore of 8.7
Finance: Increasing online conversations
Strengthening the online presence of a leading firm of accountants
- Full reputation audit
- Creating and promoting fresh optimised content and e-guides across trade publications, press and industry forums
- Enhancing company profile
- Increasing website traffic and audience, customer and partner interaction online
Food & Drink sector: International promotion
Promoting a food service company and building brand awareness in a new overseas market
- Researching market and competitor activity
- Targeted PR
- Establishing relevant search terms
- Positive review and customer response strategy
- Promoting new and existing digital assets
- Establishing the business as an authority in their sector
- Preventing and managing any negative comments
Professional reputation: CEO
Tackling negative comments online
- Online reputation audit
- Integrated content, PR and social media plan
- SEO optimisation
- Suppressing negative conversations
- Consistent and positive online presence for this CEO
Professional reputation: Cleaning up Google Page 1
Repairing professional and personal reputation
- Improving search engine rankings
- Creating a new blog, website, promoting Twitter and other social accounts
- Significant Google Page 1 profile results within 12 months
- Most links owned or featuring positive news stories
- Peace of mind that potentially harmful information isn’t impacting prospective clients and personal contacts
Promoting positive content: Financial services sector
Helping our client to rank higher for positive and lucrative search terms and tackle unfair comments online
- Creating, optimising and promoting a new website and professional online profiles which rank on Page 1
- Promoting industry e-guides
- Targeted PR coverage in The Times, Guardian, Yahoo Finance and Reuters
- Successful Google removal requests for defamatory and unsubstantiated comments
Property sector: Reaching international markets
Building the credibility of a Hong Kong-based commercial property group investing in new locations
- Analysing target international markets
- Social media and PR campaigns
- SEO optimising a new website, blog and online profiles
- Thought-leadership content
- Profile-raising for a key executive
- Positive and lasting company reputation
- Providing the business and key executive with credibility and authority needed to secure new business
Get in touch
Get in Touch
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Speak with Simon our online reputation management expert, in complete confidence.