A report published by Igniyte looks into the real cost of online reviews to businesses in …
97% of consumers now use the Internet to search for products and services. And 93% of consumers’ buying decisions are influenced by online reviews, with 85% trusting reviews as much as a personal recommendation.
We help companies around the world to harness the power of online reviews, implementing positive review strategies and managing conversations about their businesses online.
It’s estimated over 65 million comments and opinions a month are posted to review websites or forums. While 73% of consumers have greater trust in businesses when customer feedback is positive, businesses with 1 or 2 star reviews typically fail to convert almost 90% of prospective customers.
3 out of 4 consumers trust a company more if the reviews are positive. But businesses risk losing 22% of business when potential customers find 1 or more negative reviews and 70% for 4 or more negative reviews.
This gives high ranking review websites enormous power to impact on your company profitability, as more consumers use customer feedback websites to express everything from great experiences and confidence in brands to dissatisfaction with services and products.
Igniyte can help. Our team of experts can search and collect any negative content found on relevant and influential review websites. We can then advise on best practice review management and identify any breaches to the Consumer Protection from Unfair Trading Regulations (2008), the Competition and Markets Authority (CMA) guidance and the Advertising Standards Authority guidelines.
Igniyte is partnered with Trustpilot, one of the world’s largest online review communities, to help build trust between businesses and consumers. Our partnership can help you to:
Trustpilot is the strongest review platform for SEO. Plus, through our partnership, new and existing Igniyte clients get preferential rates. If you want to know more about how we can help you build brand trust, customer confidence, search engine rankings and online presence through our Trustpilot partnership, email firstname.lastname@example.org or call us on 0203 542 8686.
In 2015, Igniyte was asked to help with a CMA investigation into fake online reviews and paid endorsements, you can read the investigation report in full here.
Helping a UK-wide business start-up to build brand awareness, trust, credibility and establish a positive online reputation.
Promoting a food service company and building brand awareness in a new overseas market
Crisis reputation management for a company targeted by an online activist and online troll, which were causing it to lose millions of online transactions
Improving global customer communications, profile raising in new international markets and review management strategies
Speak with Simon our online reputation management expert, in complete confidence.