Your online reputation and reputation management
In today’s world, online reputation management is essential.
The online sphere, and more specifically, what people say about you online is perhaps the single biggest influence on your success and that of your business and brand.
Whether it is personal or for a professional, this remains true for brands of all sizes and across every sector around the world. And as an individual, your reputation reflects on the brand or business that you're affiliated with.
If you're a business owner, thought leader, colleague, employee or major public figure, your reputation is everything.
Speak with Simon our online reputation management expert, in complete confidence.
Reputation management should be an extension of marketing
While reputation management may sound like a brand-new trend, it's always been understood by high profile or public figures that their reputation can make or break them.
Business mogul Warren Buffet famously said: "A reputation takes 20 years to acquire, and five minutes to lose." And that was before the Internet!
Reputation management is more important than ever thanks to the Internet. In an online environment, everything impacts a brand's online reputation. From comments on social media accounts to customer feedback and from review sites to false information spread in the news, the online world does shape public perception.
A brand's reputation can be felled by negative comments from an influencer, for example. In some cases, this is all it takes to ensure a public relations disaster or the kind of brand reputation crisis that affects the bottom line.