Importance of Reputation Management
As the business mogul Warren Buffet famously said, "It takes 20 years to build a reputation and five minutes to ruin it." And that was before the Internet!
In today’s world, online reputation management is essential. In the online world, everything from social media comments to customer feedback, review sites, and even false information can shape public perception. A brand’s reputation can be severely damaged by negative comments from an influencer, sometimes leading to a public relations crisis that directly impacts the bottom line
If you’re a business owner, thought leader, colleague, employee or major public figure - reputation is everything.
Speak with Simon our online reputation management expert, in complete confidence.
Reputation Management is a 21st-century Necessity
Before the Internet, companies and brands could more easily control their reputations through traditional public relations. With fewer communication channels, managing public perception was simpler, and brands could thrive without the risk of customers knowing much about their CEO’s character, for example. Potential customers simply didn't have access to that level of information.
Today, online brand reputation management is crucial for establishing clear policy guidelines, prioritising tasks, and improving communication among team members responsible for a brand’s online presence.
While online media can greatly enhance brand visibility, highlight positive reviews and attract new customers, it can also quickly amplify negative content, leading to potential damage if not managed properly.
The Impact of Online Perception
At any given moment, someone might search for your business or name, and the first results they see are crucial. If the first few links are positive—such as your website, social media profiles, or positive press—it encourages potential customers to engage with you.
On the other hand, if the first few links are negative press or poor reviews, they may question your suitability and look elsewhere. Even a lack of online presence can harm your brand reputation, as it may signal unreliability.
Negative online content can escalate to defamatory issues, requiring legal intervention. This is why it’s essential to have a reputation management strategy that actively puts your best self forward.
Create and Curate Your Reputation Through Effective Management
Online reputation management works to counter, weaken or eliminate negative material online and generate and promote the positive.
An effective online reputation management service offers comprehensive support, including monitoring, reporting, and strategies to address negative reviews, all while highlighting your expertise to drive growth through reputation control. The goal is simple: when people search for you online, they see you or your brand in the best possible light.
Are you ready to take control of your reputation?
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Why Reputation Management Matters for Businesses and Brands
The more search engine results you ‘own' on the first two pages of an online search, the better. Why? Because it enables you to control what people see and influence their decision-making process. As well as your website, you want them to see positive reviews (which are very important for trust and credibility), social media profiles, and PR.
Credibility, trust, profit, and attracting talent are all linked to your search results.
Reputation Management for Individuals
People search for others online, whether they're looking for a potential new hire or want to know more about you before choosing to do business with you. They'll check out your social media and professional profiles and notice if you've been in the news. What people see in the first two pages of an online search is what shapes their opinion of you.
For a quick insight into your own online reputation, all you need to do is Google yourself. Do you like what you see in the first few hits? These are the links that people will use to form their view of your online reputation, whether you're aware or not.
By putting in place a professional-level reputation management strategy, you get to curate these results and always put your best self forward.
Speak with Simon our online reputation management expert, in complete confidence.
The Cost of Negative Online Content
Negative online content can severely damage your business.
It’s reported that 75% of businesses say online reviews, comments, press, and forum posts are crucial to their financial and reputation. Additionally, negative content has cost 1 in 20 UK companies more than£500,000,with 51% of businesses stating that they have been negatively affected by unsubstantiated online reviews or targeted by trolls.
But highly visible positive search results on page 1, really influence perception, reputation, consumer behaviour and business and individual success. And that is why it’s so important to implement a workable, meaningful reputation management strategy.
A reputation management agency offers comprehensive services designed to enhance and safeguard a business's online reputation.
Take Control of Your Reputation
Taking control of your online presence enables you to present the best possible image of your business, brand or senior figures to the online community.
This is where a reputation management company comes into its own. At Igniyte, we can have a macro of your online reputation in a way that would be extremely time-consuming for you to have. There is, of course, reputation management software out there, but taking a DIY approach when it comes to building business reputation, could end up costing more in the long term.
Because our approach to online reputation management is organic and bespoke, rather than automated, our clients' reputation strategies last as Google's algorithms change over time.
