Online Reputation Strategy

An Igniyte Online Reputation Strategy is a bespoke plan to improve your business, brand or personal or professional online reputation.

Our Online Reputation Strategy sets out how we will work with you to improve your online reputation.

It takes the findings from your Online Reputation Audit, and our recommendations for you, and details all activity and actions month by month.

What will my Online Reputation Strategy include?

There’s no ‘one size fits all’ solution, instead we tailor your strategy to meet your needs and goals. Whether you want to build a positive presence and reputation from scratch, or repair a damaged reputation, your strategy will include some or all of the following:

  • Suppression – pushing negative results down in search listings by helping new and existing good content to move up
  • Removal – challenging and removing negative content, images and videos online
  • Defense – defending your reputation by creating and placing quality content and PR where it is topical and has high domain authority
  • SEO – optimizing your key assets, such as your website, blogs, business and professional/personal profiles and creating new online assets that will rank for your key search terms
  • Social media optimization – including social account management and delivery
  • Review management – review strategy and management
  • Monitoring – tracking everything that is said about you, your business or brand online
  • Relationship building – responding to positive comments and resolving any issues
  • Profile raising – building your profile with your audience and industry influencers
  • Measurement – regular updates on progress

All the above aims to put you in control of search engine results so that when people search for you they see you in the best possible light.

We often get asked ‘how long will it take to improve my online reputation?’ and the truth is that there’s no clear-cut answer. Each case and solution is unique, but we can tell you that it won’t happen overnight.

The amount of time it takes depends on factors including: how difficult negative content is to shift or remove, or how long it will take to get your new content to rank in Google. As a guideline, you should see online reputation management projects as a 6 month + timeframe. It takes time to influence Google rankings.

Get in Touch

Speak with Simon our online reputation management expert, in complete confidence.

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Related Case Studies

Customer perception and reputation audit: Mercedes-Benz dealerships

Luxury car maker asks Igniyte to help it understand customer perceptions of its retailers across the UK

  • Reputation audit of 25 retailers, across channels including local automotive sites, Google My Business, Yell, Facebook, Twitter and more
  • 12-point action plan of recommendations to improve consistency and manage the after sales service
  • Personalised dealership reports and recommendations
  • Helping retailers improve the customer experience and raise perceptions

Finance: Increasing online conversations

Strengthening the online presence of a leading firm of accountants

  • Full reputation audit
  • Creating and promoting fresh optimised content and e-guides across trade publications, press and industry forums
  • Enhancing company profile
  • Increasing website traffic and audience, customer and partner interaction online

Food & Drink sector: International promotion

Promoting a food service company and building brand awareness in a new overseas market

  • Researching market and competitor activity
  • Targeted PR
  • Establishing relevant search terms
  • Positive review and customer response strategy
  • Promoting new and existing digital assets
  • Establishing the business as an authority in their sector
  • Preventing and managing any negative comments

Professional reputation: CEO

Tackling negative comments online

  • Online reputation audit
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  • SEO optimisation
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  • Consistent and positive online presence for this CEO

Professional reputation: Cleaning up Google Page 1

Repairing professional and personal reputation

  • Improving search engine rankings
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Promoting positive content: Financial services sector

Helping our client to rank higher for positive and lucrative search terms and tackle unfair comments online

  • Creating, optimising and promoting a new website and professional online profiles which rank on Page 1
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  • Successful Google removal requests for defamatory and unsubstantiated comments

Reputation Audit: Global communications giant Lebara

Helping one of the world's fastest growing mobile companies to understand their online reputation, the competitor landscape and market position 

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Travel sector: Improving customer communications

Improving global customer communications, profile raising in new international markets and review management strategies

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Get in touch

Speak with Simon our online reputation management expert, in complete confidence.

Contact Us Now
Igniyte Leeds

Round Foundry Media Centre
Foundry Street
Leeds
LS11 5QB

0203 542 8686

Igniyte London

47-48 Berners Street
Berners House
London
W1T 3NF

0203 542 8686

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