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Professional reputation: CEO


A high-profile CEO in the heavily regulated industry of uranium exploration sought our services. He was facing some negative conversations online with further risk of negative publicity, which would potentially affect company share prices.


We conducted an online reputation audit to identify all sources of negative commentary and sentiment. We developed and delivered a proactive and reactive ongoing PR, content and social media plan to include thought leadership comment appropriate to all audiences.

Our solution also involved auditing and SEO optimising all online profiles to create a unified and consistent online presence.


The CEO now has a consistent online presence and positive platform for ongoing PR and comment to improve his reputation. We have suppressed negative conversations that had the potential to harm both the CEO and his company.

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Igniyte London

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London N1C 4AG