- Large-scale Reputation Review
- 40% stakeholder survey response rate, well above the target of 10-15%
- Global and country reputation scores
- Stakeholder Net Promoter Score (NPS)
- Brand perception benchmarks
- Communication quality rating and qualitative and quantitative results
- Recommended actions – Igniyte commissioned to conduct the follow-up Reputation Review in 2019
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It was the first review of its kind for the business, which wanted to understand its reputation, gain stakeholders’ opinions about the brand, its communications and CSR activities. Our client wanted detailed insight, findings and recommendations, with benchmarks, to inform its future global and local strategies.
We conducted initial research into the business, its audiences and communications and engagement with stakeholders. Our Online Reputation Index assessed the online reputation of the whole business, by region and for each member of the executive team.
We then worked closely with the client to create and deliver the full reputation review, which included 36 bespoke online surveys to reflect the wide-ranging stakeholder groups – from investors, politicians and environmental agencies to suppliers, customers, schools and local communities. Each survey was conducted in the stakeholder’s native language – English, Dutch or German. The review asked quantitative and qualitative questions. All data was collated and analysed, and we delivered a final report with detailed insight and recommendations. We presented the report and findings to the Communications Team and included a Board-ready presentation.
We found that the business has a positive reputation, with areas for improvement identified by group and region. Crucially the review provided the business with scores and benchmarks to measure progress against. Recommended actions and next steps were implemented and our client has commissioned Igniyte to conduct its follow-up Reputation Review in 2019.