Reputation Review: Engaging global stakeholders

Background

A global nuclear fuel company asked Igniyte to conduct a full reputation review of its operations with 14 stakeholder groups.

It was the first review of its kind for the business, aiming to help it to understand its reputation, gain stakeholders’ thoughts and opinions about the brand and company’s communication and CSR activities. The organisation wanted to achieve detailed insight, findings and recommendations, with benchmarks, to inform its future global and local strategies.

Solution

Igniyte conducted initial research into the business, its audiences and communications and engagement with stakeholders. The Igniyte Online Reputation Index assessed the online reputation of the whole business, by region and for each member of the executive team. We then worked closely with the client to create and deliver the full review, which included 36 bespoke online surveys.

The bespoke nature of the surveys reflected the wide-ranging stakeholder groups – from investors, politicians and environmental agencies to suppliers, customers, schools and local communities. Each survey was conducted in the stakeholder’s native language – English, Dutch or German. The review asked quantitative and qualitative questions about the business, brand, its operations, communications and CSR activities.

We then collected and analysed all survey data, before creating a final report with detailed insight and recommendations. We presented the report and findings to the Communications Team and included a Board-ready presentation.

Results

The online survey achieved a 40% response rate, well above the target of 10-15%. The survey results were largely positive. The business has a positive reputation across stakeholder groups and regions, with areas for improvement identified through the review by group and region. Crucially the review provided the business with global and country reputation scores, stakeholder Net Promoter Score (NPS), brand perception benchmarks, communication quality rating and qualitative and quantitative results.

Recommended actions and next steps are being taken forward by the global and local Communications Teams in the UK, US, Netherlands and Germany to inform stakeholder communication and engagement strategies. We are working with them to help maintain and build the company’s on and offline reputation.

You Might Also Be Interested In

Igniyte Online Reputation Index

A comprehensive index that gives businesses, brands and high net worth individuals detailed insight into how you're perceived online so that you can affect it

Find out more

Monitoring Online Reputation

Monitor your company, brand, competitors, suppliers, employees and mentions to understand how to build a positive and lasting online reputation

Find out more

Online Reputation Audit – for Businesses and Brands

An Igniyte Online Reputation Audit is the first step to improving your business or brand reputation. Igniyte will examine and assess everything about your current online reputation, providing insights, analysis, and a bespoke strategy for managing and improving your online presence, and your reputation.

Find out more

Online Reputation Management

Online reputation management works to counter, weaken or eliminate negative material online and promote the positive, so that when people search for you online they see you in the best possible light. In today's world online reputation management is essential for businesses, brands and individuals. Here's why...

Find out more

Online Reputation Strategy

A bespoke month-by-month plan to improve your business, brand or personal or professional online reputation

Find out more

Get in touch

Speak with Simon our online reputation management expert, in complete confidence.

Contact Us Now
Igniyte Leeds

No.1 Aire Street
Leeds
LS1 4PR

0203 542 8686

Igniyte London

The Stanley Building
7 Pancras Square
London
N1C 4AG

0203 542 8686

Sign up to our newsletter

Receive the latest Online Reputation Management news, research, e-guides, infographics and events