Reputation Review: Engaging global stakeholders

Igniyte conducted initial research into the business, its audiences and communications and engagement with stakeholders. The Igniyte Online Reputation Index assessed the online reputation of the whole business, by region and for each member of the executive team. We then worked closely with the client to create and deliver the full review, which included 36 bespoke online surveys.

The bespoke nature of the surveys reflected the wide-ranging stakeholder groups – from investors, politicians and environmental agencies to suppliers, customers, schools and local communities. Each survey was conducted in the stakeholder’s native language – English, Dutch or German. The review asked quantitative and qualitative questions about the business, brand, its operations, communications and CSR activities.

We then collected and analysed all survey data, before creating a final report with detailed insight and recommendations. We presented the report and findings to the Communications Team and included a Board-ready presentation.