Following a crisis, repairing your personal and professional reputation can be a daunting prospect. Igniyte can help you
Unwanted online content can be severely damaging to your reputation and can impact you in many ways.
In May of 2014 the European Court of Justice ruled in a Spanish case that individuals have The Right to be Forgotten online. Known as the ‘Google Spain case’, this ruling, within the European Union only, makes Google responsible for removing ‘irrelevant’, ‘no longer relevant’ or ‘outdated’ information from search results.
The ruling only applies to a personal issue. A request regarding a business or commercially related content will be dismissed.
Right to Be Forgotten requests can come in the following forms:
When you make a request, Google will balance the privacy rights of the individual with the public’s interest to know and the right to distribute information. They could refuse an application if:
There is a public interest in the information, for example information about financial scams, professional malpractice, criminal convictions, or public conduct of government officials.
To be able to submit a request under the Right to Be Forgotten law, you will need the following:
The UK government has proposed changes to data protection laws, and if passed by parliament in September 2017, will mean British people will gain more control over their personal information.
The laws will give people the right to ask for information posted online in the past, especially when they were children, to be removed from online platforms.
The changes will put more pressure on organisations and companies to ensure data is kept secure, and require them to delete online information on request.
Companies that don’t keep data secure will be hit with large fines if they have any data breach or loss of information.
The proposed changes would:
Right to be Forgotten rules currently apply to search engines, such as Google, which are required to remove information on specific people from search results if requested.
Under the new laws, companies would still have the right to refuse to delete information on the grounds of freedom of expression, or if the information is of scientific or historical importance.
For more information, and to find out how Igniyte can help you with Right to be Forgotten applications, please get in touch.
An Igniyte Online Reputation Audit is the first step in improving your personal or professional reputation. Understand your current online reputation, evaluate any online content, PR and social media activity and get recommendations for improvement
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